Data Protection. Redefined.

A new platform that restores rapidly, saves money with cloud economics, and enables data reuse.


Pure Optimises Everything

Effortless acceleration and consolidation for all your workloads, comprehensive data protection, and true hybrid cloud operations. That's Pure.

Optimise Everything Production

Bring the next-gen power of shared accelerated storage to your data with a data-centric architecture.

Empower Your Developers

Developer productivity determines the pace of innovation – and thus the growth of your enterprise.

Deliver Next-Gen Analytics

Power your analytics and AI initiatives with a modern, data-centric architecture for storage.

Pure Works for Everyone

See how Pure can work for you.


Across Industries, Pure Leads the Way

We want to do more than lead the all-flash revolution. Our goal is to help our customers embrace new opportunities – with better experiences, new business models, and faster innovation.

Healthcare Solutions Powered By Pure

Today, data is critical to delivering higher quality, integrated care. A data-centric architecture is the key that enables organisations like yours to achieve efficiencies of care delivery, lower costs, and ending data silos and migrations.

Education Solutions Drive Student Success

Legacy IT can be a bottleneck for educational institutions, draining scarce time and resources. There’s a better way: power all your workloads with the simplicity and efficiency of an all-flash data-centric architecture.

Transformational Government Solutions

In today’s world, data is very much a strategic asset for businesses and governments alike. To succeed and modernise, your organisation needs data-centric strategies. It’s time to re-think IT infrastructure from the bottom up.

Saas Solutions Powered By Pure

High-performing Software-as-a-Service (SaaS) providers require storage that can not only keep up, but drive business expansion and reduce churn. That’s where we come in.

MSP Solutions To Accelerate Your Cloud Services

As a service provider, you require storage that can drive differentiation in hosted and managed services, increase agility, and enhance the customer experience. We can help.

Supercharge Your Data

Pure Highlights

Ready for Your Unfair Advantage?

Mercedes-AMG Petronas Motorsport

The Lego Approach to Build Hyperscale AIRI for AI Pioneers

Blog • 6 min read

How to Accelerate Your Hybrid and Multi-Cloud Strategy

Blog • 8 min read

See Why Pure Storage Received Three Gartner Distinctions in 2018 for SSA

Analyst Reports • Customer Review

What's New at Pure


Pure Storage Helps Customers Go Modern with Expanded, Unified STaaS Subscription Across Hybrid Cloud Environments

Apr 29, 2019


Pure Storage Boosts Channel Commitment with Dedicated Distributor Programme in EMEA

Apr 03, 2019


Pure Storage Acquisition Extends File Capabilities, Accelerates Hybrid Cloud Vision

Apr 02, 2019

Pure Culture

We're on a mission to help our customers build a better world with data. And while we're passionate about delivering industry's most innovative tools, we're also not afraid to have a little fun along the way.